About AdvantEdge Leadership
AdvantEdge Leadership helps executives close the gap between knowing what to do and actually doing it. Based in Medford, Oregon and serving clients nationwide, the practice is led by Anna Barnhill, a Master Certified Coach and the author of Leaderwired.
The leadership challenge
Every organization hits the point where the skills that got you here will not get you there: where technical expertise is not enough, where decisions carry higher stakes, and where your culture becomes either a competitive advantage or a silent liability.
This is true whether you are running a Fortune 500 division or a 50-person company poised to scale. The only question is whether you have the right support to navigate it.
How we work with executivesValues, vision, mission
We build trust through honest assessment, transparent processes and accountable results. Our data-driven approach ensures that leadership development investments deliver measurable business impact.
We continuously refine our methods to address emerging challenges. By embracing new ideas and technologies, we help leaders stay ahead of the curve in rapidly evolving markets.
We design every interaction to create meaningful, sustainable change. Our systemic approach ensures that improvements cascade throughout your organization, turning individual leadership capability into enterprise-wide excellence.
A world where leadership capacity never limits organizational potential.
We equip leaders with the mindsets to see clearly, the skillsets to act decisively, and the systems to scale what works, developing the human capabilities that AI cannot replicate.
What we deliver
The mindsets, skillsets and systems to lead confidently through complexity, whether you are navigating succession, scaling operations or transforming culture.
Executive coachingAlignment, accountability, and the ability to have the direct conversations that drive performance instead of the careful ones that preserve comfort.
Executive team developmentMeasurable transformation, not theoretical frameworks: a baseline before the work begins, stakeholder feedback during it, and re-measurement at the end.
Culture transformationWe work with leaders in person throughout Southern Oregon and virtually with executives across the country: same methodology, same accountability, same results.
Programs and pricingOur commitment: we succeed when you succeed. Not before. Your advancement is our metric. Your impact is our return.
The AdvantEdge difference
We do not parachute in with a pre-packaged program and disappear. We become a strategic thought partner: learning your business, understanding your culture and adapting our approach as your challenges evolve. Our clients do not hire us for a project. They partner with us for transformation.
This is executive development with business rigor, not life coaching. Our methodology integrates organizational psychology, Lean Six Sigma discipline and evidence-based behavioral science (CBT, ACT, MBSR). We work with individuals, leadership teams and entire organizations, whichever level drives the transformation you need.
Technology is reshaping every industry. The leaders who thrive are not the ones who fear disruption; they are the ones who develop the human capabilities AI cannot replicate: adaptive decision-making, emotional intelligence, strategic courage. Anna’s Leaderwired framework, developed through her work with Fortune 500 executives and set out in her book, equips leaders with exactly these capabilities. It is the same methodology at work in major enterprises and ambitious regional companies alike.
The bookWe use Marshall Goldsmith’s Stakeholder Centered Coaching, a systematic process that involves your key stakeholders, measures progress quantitatively and rests on a plain commitment: if you follow the process, you will improve. That is not marketing. That is methodology.
In their words
The team
Diverse industry experience and advanced credentials on every engagement.
Founder and executive coach
Anna Barnhill (she/her) is an organizational effectiveness expert whose leadership development work helps individuals and organizations lead with intention and impact. She is a Master Certified Coach with the International Coaching Federation and a Marshall Goldsmith Stakeholder Centered Coach.
After sixteen years as a confidential partner to senior leaders at Fortune 500 companies across tech, healthcare, finance and government, Anna serves executives nationwide from her Medford, Oregon base. Her book, Leaderwired: The AI-Era Leadership Playbook for Transforming How You Think, Decide and Lead, distills the methodology she has used to help hundreds of executives navigate complexity, build high-performing teams and lead through disruption.
Her education includes two master’s degrees, in Industrial-Organizational Psychology and the Neuroscience of Learning, a Lean Six Sigma Black Belt and specialized training at Stanford Graduate School of Business. As a Professional Fellow at the Institute of Coaching, McLean/Harvard Medical School, she stays close to the research. Her methods integrate behavioral frameworks (CBT, ACT, MBSR) with organizational psychology to create change that lasts and shows up in business results.
What distinguishes Anna’s work is a three-level framework. Self leadership: the inner game, managing your own reactions, decisions and presence under pressure. Team excellence: the room dynamics, turning a group of talented individuals into a team that performs as one. Cultural transformation: the system, reshaping how your organization operates, communicates and retains talent.
Systems partner, adoption and culture engagements
Justin Barnhill (he/him) is an engineer and operator. He has held CEO and COO roles in private equity-backed companies, where he turned struggling businesses into high-performing organizations by driving innovation, raising efficiency and leading large-scale change with a playbook built on operational discipline. He is the co-founder and COO of Leaderwired, the AI company behind the platform that supports this practice’s work between sessions, and he brings the systems side to AdvantEdge adoption and culture engagements.
His expertise in P&L management, financial discipline and operational excellence is complemented by a Lean Six Sigma Master Black Belt and executive education at Cornell, Harvard, Yale and Wharton. His approach to coaching integrates three elements: strategic clarity that converts complex challenges into actionable innovation; operational discipline that maximizes efficiency and financial performance; and leadership agility that accelerates organizational transformation.
Executives who partner with Justin gain a strategic thinking partner who brings P&L responsibility, multi-industry expertise and private equity discipline to high-pressure situations.
Associate coach
Kathy Maichel (she/her) is a performance coach who brings the performing arts and psychological science to the leadership performance and well-being of her clients. She is accredited as a Professional Certified Coach (PCC) by the International Coaching Federation, has more than 1,200 hours of coaching experience, and coaches in English and Spanish.
Her career as a professional opera performer across the United States gave her first-hand insight into performance anxiety and functioning well under pressure. She added academic rigor with a master’s degree in Psychology of Music from the University of Sheffield in the UK. That blend of performance mastery and psychological science shapes how she helps leaders perform in high-stakes environments.
Kathy has coached executives at multinational corporations and leaders in international NGOs, performing arts organizations and educational institutions, and has designed training programs for community-led change initiatives in Latin America and Africa. Her coaching centers on three capabilities: converting performance anxiety into focused energy that drives innovation; building psychological flexibility that improves decision-making; and developing strategic empathy that accelerates organizational change.
Leaderwired and AdvantEdge
Unlocking human capability is the purpose both of our companies serve. AdvantEdge Leadership does the human work: coaching, teams, speaking and training. Leaderwired builds the engine: an AI-native platform for leadership development, built on the methodology you meet in this practice.
From the leaders who endorsed Leaderwired
A comprehensive, multi-layered system that moves from personal transformation to team culture to the unique challenge of leading through AI. This book is a companion to a complex and challenging leadership journey, and Anna is the sherpa you want by your side.
Ronan DunneFormer CEO, Verizon Wireless
Drawing on academic rigor, neuroscience-informed insight, and deep experience developing senior leaders, Anna Barnhill offers a clear framework for why so many transformation efforts fall short in the AI era. A timely and substantive contribution to how we prepare leaders for the future of work.
Jill BruningChief Technology Officer, Amentum
Transformation begins with the ‘me’ — and LeaderWired gives leaders the mirror and the map to see clearly and move forward with purpose.
Claus Torp JensenFormer Chief Innovation Officer and EVP of R&D and Technology, Teladoc Health
Whether you are scaling a regional enterprise or leading a Fortune 500 division: thirty minutes, no pitch, on what is at stake and whether this is the right fit.
