Book a strategy sessionBook a session

AdvantEdge Leadership · Medford, Oregon and nationwide

Unlocking human capability

In the room, with the leaders whose decisions carry the most weight, measured by the people who work with them.

Anna Barnhill builds the mindsets and skillsets leaders need to lead well in the AI era. Sixteen years inside senior leadership rooms, an ICF Master Certified Coach, Top 1% Globally, results rated by your own stakeholders, and the seven frameworks from her book Leaderwired.

Anna Barnhill, MCC, at her desk
Anna Barnhill, MCC · ICF Master Certified Coach
  • ICF Master Certified Coach, Top 1% Globally
  • Professional Fellow, IOC, McLean/Harvard Medical School
  • Writes for Forbes
  • MIT Professional Education
  • Author of Leaderwired

Leaders from

GooglePayPalTeslaAmgeneBayMorgan StanleyServiceNowGenentechAmentumUberCignaVerizonFederal Reserve

The problem

Leadership does not fail because nobody learned the framework

It fails in the moment the framework has to be used: the hard conversation, the delegation decision, the conflict, the quarter that is not going to make itself. The gap between knowing and doing is where leadership breaks down, and more information does not close it.

AI has raised the stakes. When analysis is instant and expertise is commoditized, what a leader can actually do is the difference that is left.

Organizations make the same mistake at every altitude. AI gets bolted onto outdated processes. Leadership knowledge gets bolted onto an outdated internal operating system. Both revert inside a month.

Skills, adoption and culture are not bolt-ons. They emerge from the operating system underneath, or they do not emerge at all. That is the work here.

Three ways we work

One leader, one team, or the whole bench

The work changes shape depending on who is in the room. The standard does not: behavior that changes on the job, seen by the people who work with you.

Three altitudes, one standard Three stacked bands. Top, one leader: executive coaching and advisory, with Anna in the room. Middle, one team: executive team development and The Collective, in the room and between sessions. Bottom, the whole bench: AI adoption, culture transformation, keynotes and training, with Anna at the top and the engine she built for every other leader. Under all three: behavior that changes on the job, measured by the people who work with you. THREE ALTITUDES, ONE STANDARD One leader Executive coaching and advisory, with Anna in the room One team Executive team development, the two-day workshop, The Collective The whole bench AI adoption, culture transformation, keynotes and training, and the engine Anna built for every other leader The standard does not change with altitude: behavior that changes on the job, measured by the people who work with you.

For executives

One-to-one coaching and advisory for senior leaders, and for those stepping into a role that demands more than what got them here. One leader, a pair, or a triad.

  • Executive coaching and advisory
  • Emotional intelligence coaching
  • New leader assimilation
For executives

For teams

Turning a group of strong individuals into a team that decides well together, then holds each other to it.

  • Executive team development
  • From Conflict to Confluence workshop
  • Team and culture assessments
  • The Collective, a peer group for senior leaders
For teams

For organizations

AI adoption is decided by people, not technology. We work the human side of the change, from the executive team to the manager layer.

  • AI adoption and workforce readiness
  • Culture transformation
  • Keynotes, workshops and training
For organizations

How an engagement runs

Baseline first. Measured at the end.

How an engagement runs Four steps on a gently rising line. 01, a strategy session: thirty minutes, no pitch. 02, a baseline: EQ-i 2.0, ELI, 360 or stakeholder interviews. 03, the work: coaching, and stakeholders see the change. 04, measured: re-evaluated at ninety days and at close. HOW AN ENGAGEMENT RUNS 01 02 03 04 A strategy session A baseline The work Measured Thirty minutes, no pitch EQ-i 2.0, ELI, 360 orstakeholder interviews Coaching, stakeholderssee the change Re-evaluated at ninetydays and at close
Every engagement starts with a conversation and ends with a measurement.

Proof

One eighteen-month engagement, measured by stakeholders, staff and HR records.

100%of participating executives were rated more effective by their own stakeholders
+10points in psychological safety across the teams involved
13% to 1%staff turnover, over the same eighteen months
84.4%of employees reported positive shifts in how their team works together

A major U.S. financial institution, 2026

Anna is a thoughtful, brilliant coach. … No matter what challenge I bring to Anna, she always gives me the tools that help me think harder, reflect, and lead with intention.

Baira DyakievaGlobal Head of Marketing, Google

I am a better leader in all aspects of life thanks to this coaching partnership.

Sean McKayCustomer Experience and Technology Leader, PayPal

This partnership helped me with the clarity I needed to take some decisive steps in relation to my career.

Freeda RegoEVP, Head of Operations, Cigna

Anna is the rare coach who can light a fire under a team while still making everyone feel safe enough to grow.

Space and Critical Infrastructure LeaderAmentum

Anna has been the single most helpful voice in my coaching journey.

Laura NovoaStaff Software Development Engineer, Tesla

She takes a highly personalized approach to coaching and is a terrific listener, always helping me to uncover those lightbulb moments for me.

Ariana FinlaysonGlobal Marketing Leader, Meta

Our team is in a much better state today and so is my family.

Charlie HuDirector, U.S. Department of Defense

I had held strong limiting beliefs for a long time, and Anna was able to identify and help me to shift them.

Alison WongGrowth Marketing Leader, Google

She illustrated how embracing conflict constructively can enhance a team’s creativity and productivity.

NACUFSThe National Association of College and University Food Services

Anna is a great listener and asks very good questions which at-times makes me really and deeply think about the Why!

Siddharth SodhaniSr Software Engineering Manager, LinkedIn

Anna is both supportive and demanding, the best combination I could ask for from a coach.

Casey LowPartner, international law firm

She has given me the necessary tools to allow me to be mentally aware and be as present as possible in order to navigate any situation at hand.

Daniela M.President and COO

About the founder

Sixteen years inside the rooms where leadership is decided

Anna Barnhill grew up in Soviet-era Ukraine, where reading a room was a survival skill long before it became a profession. For sixteen years she has been the confidential partner to senior leaders at Fortune 500 companies across tech, healthcare, finance and government: more than five hundred of them, through the promotions, mergers, turnarounds and AI mandates that decide a career.

She holds two master’s degrees, in industrial-organizational psychology and the neuroscience of learning, and the International Coaching Federation’s highest credential: ICF Master Certified Coach, Top 1% Globally. She is a Professional Fellow of the Institute of Coaching at McLean Hospital, Harvard Medical School, has taught Leadership and Innovation at MIT Professional Education, writes for Forbes on leading in the AI era, and wrote the book on it.

Much of her practice is with leaders who were experts first: clinicians, scientists, engineers and commanders whose excellence in the work earned them responsibility for people. She works from Medford, Oregon, with executives across the country, in the room and between the sessions.

Anna’s story Anna Barnhill, signature
Anna Barnhill, MCC

Media

See how she thinks

Three conversations that show what Anna believes about leading in the AI era, and how she works with the leaders who do it. The rest are on the Media page.

Five on 5

Five questions, eight minutes, on KOBI-TV NBC5: leading in the era of AI, and what it takes to be an AI-enabled leader.

Upgrade your leadership operating system

The full session on why the gap that limits a senior leader is architectural, not informational.

When expertise is not enough

For leaders who were experts first: what carries over into leading people, and what does not.

Programs

Five ways to work with Anna

A three-month intensive, a six-month partnership, a year at the top, a peer group of your equals, or an engagement for the whole organization. Each has a defined scope and a published price. The strategy session is where we match the program to the moment you are in.

Accelerate

Three-month intensive

For first-time managers, technical experts moving into influence roles, and high-potential contributors.

$3,500
Details

Transform

Six-month partnership

For directors and recently promoted leaders operating at a new altitude.

$7,000
Details

Empower

One-year partnership with Anna

For C-suite executives and senior leaders whose decisions carry the most weight.

$18,000
Details

Catalyst

Organizational, twelve to eighteen months

Culture assessment, leadership team alignment, cohort development and individual coaching.

Scoped to fit
Details

The Collective

Peer group, monthly in Medford

Eight to twelve senior leaders and business owners who sharpen each other’s thinking.

$6,000
Details

From the leaders who endorsed Leaderwired

A comprehensive, multi-layered system that moves from personal transformation to team culture to the unique challenge of leading through AI. This book is a companion to a complex and challenging leadership journey, and Anna is the sherpa you want by your side.

Ronan DunneFormer CEO, Verizon Wireless

Drawing on academic rigor, neuroscience-informed insight, and deep experience developing senior leaders, Anna Barnhill offers a clear framework for why so many transformation efforts fall short in the AI era. A timely and substantive contribution to how we prepare leaders for the future of work.

Jill BruningChief Technology Officer, Amentum

Transformation begins with the ‘me’ — and LeaderWired gives leaders the mirror and the map to see clearly and move forward with purpose.

Claus Torp JensenFormer Chief Innovation Officer and EVP of R&D and Technology, Teladoc Health
Leaderwired, the book, by Anna Barnhill

The book

Leaderwired: The AI-Era Leadership Playbook

The seven frameworks Anna uses with executives, written for leaders who have to think, decide and lead while the ground moves. Foreword by Ronan Dunne, former CEO of Verizon Wireless.

Endorsed by Jill Bruning, CTO of Amentum, and Claus Torp Jensen of Teladoc Health, among others.

Leaderwired Institute, the AI-native engine

The training that works never scaled. The training that scaled never worked.

Benjamin Bloom proved it in 1984: a learner with a tutor outperforms 98 percent of a classroom. Forty years later, leadership development still runs on the same trade-off. The offsite and the course scale; the coach does not. Leaders attend, absorb, return to their desks, and revert.

Leaderwired Institute is the answer Anna and Justin built: an AI-native engine, trained on the method you meet in this practice, that evaluates every leader, develops them through unscripted practice against live scenarios, coaches them between conversations, and advances them only on demonstrated mastery. Every engagement with Anna can include it, so the work continues after the session ends and progress is measured, not assumed.

  • Evaluate
  • Develop
  • Coach
  • Reinforce

LeaderWired Weekly

One idea a week on leading in the AI era

Anna’s newsletter on LinkedIn: short, practical, written from the coaching room. Read the archive and subscribe in one click.

Subscribe on LinkedIn Free. Published every week. No email address needed.

Start with a conversation

Thirty minutes, no pitch: what is at stake for you, and whether this is the right fit.